I’m looking for volunteers to help with testing our email and digital newsletter distribution system. Recent events have made it painfully clear that we need to make some improvements if we’re going to be able to reliably email our Membership.
Sending emails is pretty much routine these days and generally a reliable means of communicating as long as humans are doing it, but as soon as you put a program in control of the process and try sending an email, announcement, or newsletter to even as few as 80 or 100 addresses, remote mail hosts get twitchy, some more twitchy than others. If they sense spam, they’re either going mark it as spam so it ends up in the recipient’s spam folder, or they are just as likely to reject the message outright. Spammers are getting more sophisticated and spam has become a serious problem. Mail hosts are increasingly taking a “shoot first, ask questions later” approach in dealing with it. This may minimize the spam that ends up in your mailbox, but it also can prevent legitimate non-spam emails from being delivered. There are ways to minimize the chances that a bulk email will be marked as spam, but there are no guarantees.
The Clary Lake Association has sent several emails to its membership in the past few months. The first one was about the Boat Launch Cleanup Initiative back in August, and more recently, an email about the upcoming Harvest Potluck Supper was sent to our Membership just a few days ago. Both emails failed to successfully get sent to all addresses on the first try, with each requiring additional shenanigans on my part to finally get the emails sent. It was a tedious process and not wholly satisfying, to say the least. And for all that, I still have no idea how many of those emails ended up in spam folders or weren’t delivered at all. I do know that for the most recent email, for whatever reason, only about 1/3 of the emails that I know were actually sent have been opened. We can do better than that. Continue reading



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